Whitelabel your hackathon on Eventornado

Michele Erba

Hackathon Expert

Table of contents

1. Introduction
2. White labeling the Eventornado hackathon platform
3. Custom domain
4. Add your logo
5. Custom font
6. Custom color palette
7. Access control with domain-restricted emails
   • Single Sign-On (SSO) with Microsoft ENTRA ID
8. Integrations with MS Teams, Discord, and Slack
9. Your data privacy and IP are safe
10. Why white labeling matters for internal hackathons
11. Conclusions

1. Introduction

Are you organizing an internal hackathon for your company? Or a closed innovation challenge inside a university or institution?

Do you need a hackathon platform that fully reflects your brand while remaining private, secure, and controlled?

In this article, we will show you how Eventornado allows organizations to fully white label their hackathon platform. To make it concrete, we will take the Swissquote Hackathon 2025 as a real example

From visual branding to access control and privacy, everything can be configured to fit your organization. You’ll see how Swissquote ran one of its most important internal events fully branded and private using Eventornado.

Have a good read!

2. White labeling the Eventornado hackathon platform

White labeling means participants never feel like they are using an external tool.

For the Swissquote Hackathon 2025, employees experienced a platform that felt completely native to Swissquote, with branding and workflows fully aligned with internal standards.

Eventornado enables full white labeling across visual identity, access rules, and event management, making it a professional hackathon platform for internal and private events.

3. Custom domain

Run your hackathon platform on your own domain, as Swissquote did with their hackathon.

Instead of using a generic URL, your event can live on a branded domain such as:

• hackathon.yourcompany.com
• yourcompany.com/hackathon
• innovation.youruniversity.edu

Swissquote’s participants accessed the hackathon on a domain fully aligned with the company's brand, creating trust and a professional experience from the start.

4. Add your logo

Make your brand visible throughout the event.

Swissquote added its logo prominently across the platform, reinforcing brand consistency for all employees, participants, and internal stakeholders.

Eventornado allows you to do the same:

• Display your logo across the platform
• Keep it visible on dashboards, registration pages, and event content
• Ensure participants feel “at home” on a company-native platform

5. Custom font

Typography is a key element of your brand identity.

Swissquote uploaded and applied their internal fonts across the hackathon platform, so every page, button, and interface component felt consistent with company standards.

With Eventornado, you can:

• Upload and use your own brand fonts
• Apply them consistently across the hackathon platform
• Align the platform visually with your website and internal tools

Your hackathon will feel visually familiar and professional for your employees/students.

6. Custom color palette

Colors matter in branding and usability.

Swissquote’s hackathon used a fully customized color palette reflecting the company’s brand guidelines, from buttons to headers to backgrounds.

With Eventornado, you can fully customize:

• Primary and secondary brand colors
• Buttons and call-to-action elements
• Backgrounds and interface accents

Your hackathon platform becomes an extension of your brand identity!

7. Access control with domain-restricted emails

Keep your hackathon private and secure.

Swissquote restricted registration to employees with Swissquote email addresses only. This ensured the hackathon was exclusive to internal participants.

Eventornado lets you configure your hackathon platform so that:

• The event is not listed publicly
• Only authorized participants with specific email domains can register and access, ensuring that only the right audience joins your internal hackathon
• Internal innovation programs remain confidential
• Maintain control over access and participation
• Have a clean list of participants' emails (no messy [email protected] or [email protected] personal accounts)

Your event remains completely private and clean!

7.1 Single Sign-On (SSO) with Microsoft ENTRA ID

Swissquote also enabled Microsoft ENTRA ID SSO, allowing employees to log in with their existing corporate credentials.

This ensures:

• Smooth and secure login for all participants
• No need to remember separate usernames or passwords
• Quick onboarding and reduced friction for large internal hackathons

Eventornado integrates seamlessly with Microsoft ENTRA ID, making internal hackathons easier to access while maintaining top priority for security.

8. Integrations with MS Teams, Discord, and Slack

Internal hackathons work best when integrated with existing collaboration tools.

Swissquote’s hackathon participants used familiar internal MS Teams communication channels alongside the Eventornado platform, ensuring seamless teamwork and coordination.

With Eventornado, you can connect:

• Microsoft Teams
• Discord
• Slack

Your hackathon platform becomes the central hub, while participants collaborate in the tools they already know.

9. Your data privacy and IP are safe

Your hackathon will run on a brand-new instance, which will adhere to your data privacy and IP regulations.

Your event, your rules.

10. Why white labeling matters for internal hackathons

White labeling a hackathon platform is more than visual design.

Swissquote’s event shows that it enables organizations to:

• Run secure internal hackathons
• Maintain brand consistency
• Boost participant trust and engagement
• Deliver a structured innovation experience

For companies, universities, and institutions, a white-labeled hackathon platform is the best way to run internal challenges professionally and securely.

11. Conclusions

A fully white-labeled hackathon platform allows you to run internal events that are private, secure, and fully aligned with your brand.

From custom domains and visual identity to access control, SSO, and collaboration tools, Eventornado gives you everything you need to organize professional internal hackathons!

If you are planning an internal hackathon or innovation challenge and want a fully white-labeled hackathon platform, book a call with us to organize your white-labeled event and bring your internal innovation to life! 🥰